Always give yourself room to grow.

I’ve written a lot over the last several months about entrepreneurialism, branding, and marketing. I’ve suggested, over and over again, to simplify. To peel back the layers in your business and around your brand until you are left with the most basic representative of what you do—your “Essence Line”. From this place, you can expressContinue Reading

Work smarter, not harder

A lot of people think I’ve got it made. Being self-employed, I create my own structure and hours. They see me having endless freedom. It’s true. But, at the same time, there’s no “man” demanding me to clock in and out. If I’m not careful, I can easily end up working all day long.  SometimesContinue Reading

The #1 form of marketing out there.

This is going to be one of my shortest blog posts ever. Last week I wrote about why you need to give up all forms of marketing. Today, however, I’ll fill you in on the one thing you should keep: Always deliver the very best services and products. The root of really good service andContinue Reading

Why you need to give up all forms of marketing…

I’ve been busy lately, like really, really busy. I’m in heavy planning and prepping mode for the first annual Minneapolis Yoga Conference that’s taking place this April 25-27th. I’m co-producing this event with Jessa Walters and we have a small team of helpers. It’s A LOT OF WORK but I love it, even if it’sContinue Reading

Break all the rules to skyrocket your reputation and brand.

Do you live in the Midwest? We’ve got a reputation for being polite. I’m sure you’ve all heard the saying: Minnesota Nice (or even the wretched: Minnesota “Mice”). We’ve been conditioned to say and do what is appropriate, to not offend others, to just smile, nod and agree. While this “nicety” may be exaggerated hereContinue Reading

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All content © 2014 Amy Patee | Photos © Daniel Soderstrom